After two years of research, Copenhagen-based brand Tomorrow Denim has introduced a new range of shirts certified by the Nordic Swan Ecolabel. The brand is the first in the world to earn the the certification on shirts. The fabric was developed from scratch, as no Swan Ecolabel fabrics were available. It underwent the entire Swan certification process – from cotton harvesting to production.
Eventually, this turns Tomorrow Denim into the world’s first denim brand certified by both the Nordic Swan Ecolabel and the EU Ecolabel – two of the highest possible honors in terms of sustainability.
The Nordic Swan Ecolabel is based on a comprehensive life cycle assessment and is one of the toughest environmental certifications globally. The certification evaluates the entire product lifecycle, including raw materials, production, use, disposal, and recycling, to minimize environmental and climate impact. The criteria not only includes environmental standards but also ensures product quality, durability, and social standards for workers.
Tomorrow Denim introduced two designs of its Nordic Swan Ecolabel Shirts: the Jane Crisp Men’s Shirt, featuring a slightly oversize fit with long voluminous sleeves, and the Sienna Soft Essential Shirt, featuring a regular fit shirt with long sleeves. Each of them is available in two different earthy colors ranging from white to brown. The shirts’ production happens in Turkey. The organic cotton is cultivated and harvested from non-genetically modified plants, without the use of chemical fertilisers and pesticides.
“Choosing to work towards this certification we have given ourselves a lot of limitations to work with, because of the strict standards. Despite the limitations, this have given us a lot of great values, knowing that we do our best each day to create a better tomorrow and increase our impact on the environment as much as possible,” says Tomorrow Denim’s team on the brand’s official website.
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