If you’ve already booked your first ski holiday for the season, the search for the best ski wear is probably on. Finding cool pieces to keep you warm while on the slopes may not be such a hard task but discovering the most eco-friendly and ethically made ones can be quite tricky.
Therefore, today we want to tell you the story of one of the most responsible ski wear brands out there, Erin Snow.
Erin Snow: the beginning
Driven by the belief that women should feel as confident in their ski wear as they are in their weekday wardrobe, Erin Isakov founded Erin Snow in 2003. Her goal was, and still is, to unite performance, style and respect towards mother nature. Hence, from the very beginning the New York-headquartered brand incorporated environmental and social responsibility practices.
Only two years after its incorporation, Erin Snow started utilizing bluesign® approved textiles, thus giving the beginning to its journey of sourcing responsible, chemically safe, and innovative materials.
“We are people who care deeply about our surroundings and work hard to preserve our natural playground.”
— Erin Snow
Erin Snow: during the years
During the years, the brand’s commitment to sustainability drastically increased. For instance, in 2014, it redesigned all of its waterproof jackets and pants to be made from a 100% Recycled PET, bluesign® approved, highly technical fabric. In 2018, in collaboration with the Woolmark Company, Erin Snow developed an ethically sourced, naturally derived and renewable Merino wool ski wear capsule collection.
Erin Snow: today
Today, the ski wear brand continues to push the limits in terms of responsible sourcing, design and development. The label works with materials that are “safe for humanity and the planet” like recycled polyester, regenerated nylon, recycled spandex, and Merino wool.
Additionally, it uses innovative materials like the ECO Sporty® fabric, the Eco Racer® fabric and the REC Fleece® fabric that in addition to having low environmental impact are also water- and windproof.
The label works with partners in Germany, Switzerland, Italy and Romania that share its commitment and social responsibility.
The brand is also committed to circularity. In addition to using recycled materials, it also helps its customers repair and recycle their favorite ski items.
In terms of design, Erin Snow relies on timeliness, minimalism and geometric forms. Natural colors as well as black and white dominate the brand’s collection. Of course, red and metallic pink are not missing – after all Erin Snow is for the bold women – on and off the slopes.