OUR KONSHAS
FRAMEWORK
OUR KONSHAS
FRAMEWORK
how we see things
It all starts from our reason for being: “Konsha helps businesses communicate their sustainability efforts to make consumers care.”
From here, we derived two new terms: “konshas consumers” and “konshas businesses”.
“Konshas consumers” are those who demand more information on the social, health, environmental, economic and even cultural aspects of products and services in order to make an educated decision on whether to purchase them.
“Konshas businesses”, on the other hand, are the ones that understand the importance of providing honest and full information about their products and services as well as about their sustainability efforts, policies and targets. They are the ones that provide the konshas consumers with enough short- and long-term evidence and results. This is, on the other hand, much more powerful than a single marketing campaign, because it shows commitment to growing the trust of consumers.
We created our Konshas Framework with these two terms in mind. It combines transparency with environmental and social efforts on both product and corporate level with the ultimate goal of facilitating the communication between businesses and consumers. We draw together various concepts into a single model, aiming to build a tool that would help people get the answers they want and businesses understand their consumers’ requirements and needs.
SUSTAINABILITY
SUSTAINABILITY
we care for the future of our planet
Traditionally, sustainability models rely on three elements: Environment, Economics, and Society. We, at Konsha, doubled the dimensions of sustainability and added three equally significant aspects: Culture, Governance, and Aesthetics. For us, cultural preservation is as important as economic stability, for instance, and ensuring fair payment and healthy working conditions is as crucial as waste management and pollution mitigation. Yes, sustainability is a complex topic and we do our best to cover it from a 360° perspective.
TRANSPARENCY
TRANSPARENCY
we care about honesty and trust
Today’s consumers more than ever before want to know about the environmental and social impact of the products and services they buy. That said, we believe that for consumers, transparency considerations are becoming a more significant aspect than the company’s name or branding. Transparency drives trust and the future success of businesses will depend more and more on their honesty. Therefore, we implemented honesty as a key element of our Konshas Framework and we ask our partners to provide as much information as possible on both product and corporate level. Knowing what raw materials have been used in the production process is not enough when we do not know the stories of people who stand behind the products and services we use every day!
OUR APPROACH
OUR APPROACH
how we measure things
We do not give labels to brands and businesses. We do not call a business less or more sustainable, less or more eco-friendly, less or more ethical. All our partners go through our unique discovery process. Instead of comparing businesses or giving them labels and ratings, we decided to give you, our customers, specific details and leave you to make an informed decision on whether you need on not a certain product or service, and on whether or not it meets your sustainability criteria. With that in mind, we launched the initiative “Don’t Rate Me, Ask Me” and we ask every brand that cares about the world’s future and wants to join Konsha to share its story!
